Artificial Intelligence(AI) and Machine Learning(ML) have been around for a long time and have since transcended and transformed the way we live.

While Machine Learning intends to help the computer learn, the concept of AI is to intelligently mimic the capabilities of the human brain through it. It is one of the most ambitious goals that humanity has yet to perfectly achieve, but nevertheless, creating technology based on this concept is capable of exponentially changing our lives.

The idea of Artificial Intelligence being only about machines and robots is not entirely correct. Artificial Intelligence impacts different areas in society and…


Artificial Intelligence (AI) has been one of the key technologies that help transform industries and solve world problems. As the years pass, more technologies use AI and Machine Learning programs in factories, healthcare industries, banking, and security which now extends even to eCommerce, social media, and mobile application platforms.

However, as AI technology progresses and more solutions are developed, more variables also appear concerning how we do things; not knowing if the current resources will suffice to cater to the ever-changing needs of people. Thus, along with the unsolved problems, challenges seem unending and nowhere near enough in perfecting our…


Ecommerce is a business model that refers to the buying and selling of goods using the internet as a platform. It also covers other business transactions such as billing, online auctions, and internet banking.

Ecommerce has steadily grown over the years and traditional businesses find themselves transitioning to doing sales online to stay in the market or even dominate their industry. If you are thinking about starting an eCommerce business, you are on the right track. Experts anticipate that eCommerce will only steadily grow in the years to come.

Of course, it is always recommended that you study data and…


Photo: BullRun, YFS Magazine

Integrating SaaS with your business allows you to automate your company’s workflow and optimize production, reduce cost, and some of the manual burdens of managing your business.

Software-as-a-Service (SaaS) is software licensed to a user to access and use via the internet usually payable on a monthly or annual basis. There are various SaaS solutions available to individuals, teams, and businesses.

With SaaS products, you don’t need to develop and design your own solutions to run and manage an e-commerce business. This translates into lower costs and access to feature-rich software designed with your business needs in mind. …


Technological advancement are moving fast and if you are a thriving business, what you knew ten years ago may not be as effective today. The impact of technology even affects how you run your business. Today, your physical signage is not enough — you need social media pages. Your merchandise requires more than a display rack, so you get an e-commerce website. Gone are the days when the only significant software you use in your business is a point of sale (POS) system.

Want to grow your business? If you are serious about expanding your enterprise, you must consider integrating…


If you’re a business owner who is looking to go online, it’s important to know what SEO is. SEO stands for Search Engine Optimization. It’s when you organically pop up on search engines like Google, Bing, and Yahoo when people search for certain things.

For example, some girl on her laptop is in dire need of graphic tank tops. Your shop happens to specialize in those things! Hopefully, in this story, when she does type in ‘graphic tank tops’, the girl finds your shop on the first page of the search results. …


eCommerce includes all the online buying and selling of goods or services that involve the transfer of money and data to complete these transactions. This fast and effective system has made the business more efficient in reaching consumers and enhancing their products. It has also simplified the modern way of providing service to people in the most suitable way possible which is through their mobile devices.

These valuable eCommerce statistics mention that by 2040, around 95% of all purchases are expected to be via eCommerce. …


As a source of data, statistics are utilized in marketing to look for market trends, and to gauge the potential and success of marketing programs. The latest current trends of online shopping focus on price and promotion sensitivity.

Statistics on eCommerce can definitely assist the marketer to find the target market more accurately, utilize effective marketing communications channels while assessing the success of marketing and providing data on which to base the changes to the marketing program.

The eCommerce model has become a dominant reality. Choosing an online business model allows one to increase efficiency in business and to create…


Do you enjoy a higher open rate of your emails? Then, in this article, you will learn some great email campaign tips to enhance your emails.

Email marketing is one of the most efficient tools in targeting consumers when trying to send a commercial message. We compete with many other emails from our customers’ inboxes every day, asking to be opened and gain a second look from them. However, competition is not entirely our dilemma.

In this age, where target consumers have shorter attention spans and are always hungry for new information, marketers only have a few seconds to attract…


If you are a business, the year 2020 has certainly taught you a lot of things. The year was marred by a global pandemic but it also opened the eyes of entrepreneurs to see weaknesses in their chosen business models and to grab opportunities for survival. Physical businesses closed and what thrived were internet-based enterprises or those who were quick to adopt a work from home or online scheme.

One of the insights that the 2020 crisis revealed is this: whether you are a small or a mid-sized business or even if you are a big player in your industry…

Yen Pedrajas

Technology enthusiast. Loves to write informative content about the latest tech, digital trends, SEO, and startup business actionable tips

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